Rotana: how ONEspeed helped 68+ hotels say goodbye to guest Wi-Fi complaints
With more than 68 properties across the Middle East, Africa and Eastern Europe, Rotana knew strong Wi-Fi wasn't optional — it was part of the promise. Here's how ONEspeed turned a quiet pain point into a competitive edge.
About Rotana
Rotana is one of the region's leading hotel management companies, operating 68+ properties across the Middle East, Africa, Eastern Europe and Turkey. Known for delivering high-quality hospitality under five sub-brands — Rotana Hotels & Resorts, Arjaan Hotel Apartments, Rayhaan Hotels & Resorts, Centro Hotels and The Residences by Rotana — the group has built its reputation on what it calls Treasured Time: every moment of a guest's stay feels effortless and memorable.
Wi-Fi, it turns out, is as fundamental to that promise as a comfortable shower. With such a large and geographically spread portfolio, ensuring consistently strong and seamless connectivity across every property was a real operational challenge — and one Rotana decided to tackle head-on.
The challenge
Internet service across Rotana's properties wasn't uniform. Guests occasionally experienced speed drops or had to reconnect multiple times a day. Login pages didn't reflect the Rotana brand. Corporate IT had no centralised way to manage properties across regions. And hotel staff were regularly drawn into assisting with Wi-Fi questions — time better spent on hospitality.
- Hotel staff often had to assist with Wi-Fi questions
- Speed varied from room to room
- Login pages didn't reflect the Rotana brand
- Corporate IT couldn't manage properties centrally
- Guests had to reconnect multiple times a day
None of this was a crisis — but Rotana saw the opportunity: improve the guest Wi-Fi experience, reduce staff burden, and raise satisfaction even further.
Why at-visions
Rotana partnered with at-visions, deploying ONEspeed — our HSIA (High-Speed Internet Access) platform — to upgrade connectivity from the ground up. The goal wasn't just a new internet provider; it was a thoughtful upgrade, aligning internet service with Rotana's high standards for guest experience. ONEspeed works with all major hardware vendors (Ruckus, Cisco, Aruba) and integrates with PMS, voucher systems, and in-room casting.
What ONEspeed delivered
- Dedicated in-room access points. No more signal drops, even at full occupancy.
- Clear, branded login flows. No confusion, no frustration — every splash page reflects the Rotana brand.
- Flexible tiers. Internet packages based on location, audience and hotel class.
- Centralised cloud control. IT now manages all properties from a single console.
- Chromecast support. Guests stream Netflix, YouTube and more — staff don't have to lift a finger.
“ONEspeed doesn't try to be flashy. It does the job — cleanly, quietly, and reliably. Just like good hospitality. And that's exactly what Rotana was looking for.”at-visions · on the ONEspeed rollout at Rotana
The outcome
In less than a year, 68+ Rotana properties were fully upgraded with ONEspeed. The results:
- Guest complaints dropped dramatically — in most hotels, to practically zero
- Guest satisfaction scores for tech-related services improved significantly
- Staff no longer needed to assist with routine connectivity issues
- Corporate IT gained centralised visibility and control across all properties
- The experience finally aligned with Rotana's brand promise: Treasured Time