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Customer story3 min read

Powering the future of hospitality at Hamburg’s iconic Elbtower

Vienna, Austria — at-visions is contributing to Hamburg’s Elbtower, a fully digital-enabled mixed-use development that includes the upcoming Hilton Hamburg Elbtower, a key project of Primestar Group. This landmark combines hospitality, office, dining and cultural spaces in one of Germany’s most ambitious developments.

Architectural rendering of the Elbtower rising over the Elbe in Hamburg at dusk

Working closely with SONIO Group and Swissnet Group, at-visions is implementing solutions that enable IoT-connected services, identity verification for smooth access, smart guest journeys and connected building operations across the Elbtower. These technologies ensure that guests, employees and visitors experience a secure and intuitive flow throughout the building’s diverse spaces.

Beyond hospitality

The collaboration goes beyond hospitality. By integrating offices, restaurants and cultural venues into a unified digital ecosystem, at-visions is helping to create a connected environment where technology enhances both efficiency and experience. From digital check-in and mobile access to real-time interactions and personalized services, the project demonstrates how smart technologies can be applied at scale in a complex, multi-use setting.

The Elbtower project represents the future of connected buildings and hospitality. Our goal is to make technology invisible, intuitive and reliable — enhancing experiences for every visitor while supporting efficient operations behind the scenes.
Roman Kirisits · CEO & Owner, at-visions