Powering the future of hospitality at Hamburg’s iconic Elbtower
Vienna, Austria — at-visions is contributing to Hamburg’s Elbtower, a fully digital-enabled mixed-use development that includes the upcoming Hilton Hamburg Elbtower, a key project of Primestar Group. This landmark combines hospitality, office, dining and cultural spaces in one of Germany’s most ambitious developments.

Working closely with SONIO Group and Swissnet Group, at-visions is implementing solutions that enable IoT-connected services, identity verification for smooth access, smart guest journeys and connected building operations across the Elbtower. These technologies ensure that guests, employees and visitors experience a secure and intuitive flow throughout the building’s diverse spaces.
Beyond hospitality
The collaboration goes beyond hospitality. By integrating offices, restaurants and cultural venues into a unified digital ecosystem, at-visions is helping to create a connected environment where technology enhances both efficiency and experience. From digital check-in and mobile access to real-time interactions and personalized services, the project demonstrates how smart technologies can be applied at scale in a complex, multi-use setting.
“The Elbtower project represents the future of connected buildings and hospitality. Our goal is to make technology invisible, intuitive and reliable — enhancing experiences for every visitor while supporting efficient operations behind the scenes.”Roman Kirisits · CEO & Owner, at-visions