Digital transformation: the new frontier for differentiation
There are various reasons why digital transformation was a bit reluctant in the hotel industry. We look not only at the backgrounds, but at reasons — and ways — to overcome them.
Digital transformation in general is not a bad thing at all. It can vastly improve processes, reduce friction and earn money. However, before the pandemic it was rarely fully embraced in the hotel industry.
There are various reasons for this hesitation, but many in the end come down to complexity, bad execution — and a big misunderstanding. One perfect example to illustrate this is the discussion around online and contactless check-in, which we take a closer look at in our whitepaper.
“In times of oversupply, differentiation through technology is the new frontier where competitive advantage in guest experience can be gained.”at-visions
We are more than happy to support you in this endeavour — no matter if it is about contactless check-in, streaming Netflix or perfect WiFi, there are still many options to stand out.