at-visions and Primestar announce a strategic partnership for holistic guest-facing technology
Primestar Group, a leading German hotel management company, has chosen at-visions as strategic partner for its ongoing digital transformation — enhancing the guest experience while making standard processes more efficient for its teams.
As guests’ expectations continue to evolve, it is essential for hotels to adopt innovative solutions that enhance the guest experience and improve operational efficiency through a holistic approach. at-visions specialises in exactly that — innovative solutions along the whole guest journey.
In addition to basics like high-quality Wi-Fi and the ability to easily stream Netflix on in-room TVs, at-visions will provide Primestar with a complete set of mobile-first solutions. This includes frictionless online check-in and mobile key capabilities, allowing guests to optionally bypass the front desk entirely and go straight to their room — seamless for guests, more efficient for staff.
Guests will also have easy access to in-house services and curated local experiences. The self-developed guest experience app provides the basis for direct guest communication, while digital signage delivers tailored information and promotions. The very first projects to be equipped are June Stay Lake Garda and June Six Hannover, both part of Primestar’s own June Six / June Stay / WorX brand family, followed by various projects in Austria and Germany.
“Today the amount of still mainly manual tasks around the whole check-in process offers zero value for guests while only distracting our team members from providing true hospitality. We are excited to partner with at-visions to continuously enhance our guests’ experience.”Oliver Kupka · Managing Director, Primestar
Another important piece of Primestar’s digitalization strategy is the implementation of Lokalee, an AI-powered content platform developed for hotels. It gives highly personalised recommendations for events, attractions, restaurants, galleries, activities, transportation and lifestyle services — all carefully curated by local heroes and global partners.
“The partnership between at-visions and Primestar Group is a testament to the importance of digital transformation in the hospitality industry,” said Roman Kirisits, CEO & Owner of at-visions. “Our solutions will help Primestar provide an enhanced guest experience while also improving staff productivity.”