Vienna, Austria – 27 January 2026at-visions is contributing to the creation of Hamburg’s Elbtower fully digital enabled mixed-use development, including the upcoming Hilton Hamburg Elbtower, a key project of Primestar Group. This landmark development combines hospitality, office, dining, and cultural spaces in one of Germany’s most ambitious projects.

Working closely with SONIO Group and Swissnet Group, at-visions is implementing solutions that enable IoT-connected services, identity verification for smooth access, smart guest journeys, and connected building operations across the Elbtower. These technologies ensure that guests, employees, and visitors experience a secure and intuitive flow throughout the building’s diverse spaces.

The collaboration goes beyond hospitality. By integrating offices, restaurants, and cultural venues into a unified digital ecosystem, at-visions is helping to create a connected environment where technology enhances both efficiency and experience. From digital check-in and mobile access to real-time interactions and personalized services, the project demonstrates how smart technologies can be applied at scale in a complex, multi-use setting.

„The Elbtower project represents the future of connected buildings and hospitality. We are excited to bring our expertise in digital guest journeys and smart access solutions to such a complex and visionary mixed-use environment. Our goal is to make technology invisible, intuitive, and reliable, enhancing experiences for every visitor while supporting efficient operations behind the scenes.“Roman Kirisits, CEO & Owner, at-visions